Brokers With The Most Clients

Online brokers with the most clients typically offer a complete trading experience that suits both beginners and expert investors. Firms with the highest number of accounts often provide access to a range of financial products through a reliable trading platform. Unsurprisingly, these brands also tend to be award-winners with an established reputation. In this article, we list the trading brokers with the most clients in 2024.

How Trading Brokers Work

Brokerages, or brokers, provide a channel for retail traders to access stock exchanges, commodity markets, foreign exchange, cryptocurrencies and more. Account holders can conduct market analysis and execute trades through a desktop or mobile platform. Most brokers make a profit by applying a mark-up to the spread and/or by charging a commission on trades.

Importantly, brokers with the most clients are often seen as reliable and trustworthy. With competitive trading fees, a comprehensive suite of investing tools, plus access to a wide range of markets, leading brands have millions of live accounts in 100+ countries.

A large user base also makes it easier to find reviews from other traders. The top firms are rated on social media websites like Reddit, Telegram and Discord, with dedicated trading communities even existing for specific brands.

List of Brokers With The Most Clients

Coinbase

Coinbase has close to 90 million registered clients and is among the top-rated crypto trading platforms. The brand offers access to more than 4,000 established and emerging tokens. Like many cryptocurrency brokers, Coinbase operates as both a digital wallet and exchange, allowing you to buy, sell and hold coins.

Launched in 2012, Coinbase was one of the first digital currency exchanges. It has since become a popular entry-level exchange, offering both crypto-to-crypto and fiat-to-crypto payments. And whilst the broker is not regulated by a top financial watchdog, user accounts are protected from company default through FDIC insurance.

Fidelity

Fidelity has over 82 million client accounts. Founded in 1946 in Boston, USA, initially only American customers could invest in stocks and shares with the company. Fidelity International was then launched in 1969, leading to a sharp rise in the number of interested traders. Through the international arm of the company, European and Asian-based investors can create an account and access tax-saving vehicles, such as ISAs.

Note, investors in the US enjoy access to a wider range of financial products, including ETFs, options, bonds, and commission-free equities. 

Charles Schwab

Charles Schwab is another example of a broker with many clients, posting over 33 million registered users. The company was founded in 1971 in San Francisco, USA, and started by offering low-cost ETFs. It has since built a strong reputation in retail trading circles with regulatory oversight from both the SEC and FINRA in the United States. Charles Schwab now offers trading in stocks, indices, bonds, mutual funds and options.

eToro

Forex and CFD broker, eToro, boasts over 27 million users. Launched in 2007 in Tel-Aviv, Israel, it is popular for its commission-free stock trading service, social trading solution, zero management fees and easy-to-use proprietary investing platform.

Importantly, eToro is one of the brokers with the highest client counts in the world. The company is also regulated by both the UK Financial Conduct Authority and the Cyprus Securities and Exchanges Commission.

Robinhood

Robinhood has over 20 million live accounts. The company was created in 2013 by two Stanford University students and, like eToro, has seen rapid growth in the last decade. But while it has an impressive customer base, Robinhood came under fire in 2021 for its role in the Gamestop (AMC) crisis. Retail investors were essentially prevented from speculating on the electronics retail company following unexpected market volatility. Some traders also had their positions closed by the brand. This led to a significant loss of trust in the firm with many customers closing their accounts.

Still, Robinhood continues to offer trading on stocks, ETFs and cryptos. And while initially only available to US-based customers, traders in Australia can also register for an account and the management team has plans to expand in Europe.

Other Considerations

Brokers with the most clients are a good place to start, however, there are also other considerations to take into account when selecting a provider:

Regulation & Security

The best firms hold licenses with financial regulators in the regions they are active in. For example, firms targeting US traders should be registered with the Securities and Exchange Commission (SEC). Equally, brands signing up Aussie traders should hold a license with the Australian Securities and Investments Commission (ASIC).

The best brokers also follow measures designed to protect traders’ funds and data. For example, two-factor authentication at the login stage, negative balance protection, and the separation of client and brokerage capital.

Trading Platform

The trading platform is where you will spend the majority of your time, from conducting technical analysis and determining entry and exit points to making payments and managing your account. The top terminals also offer customizable alerts, integrated news feeds, instant and pending orders, plus a mobile-compatible app.

While some brokers have developed their own platforms, many use world-leading solutions like MetaTrader 4 and MetaTrader 5.

Fees

Brokerage charges can quickly add up. With that in mind, check for average spreads on popular assets, trading commissions, plus  deposit and withdrawal fees. Overnight rollover rates should also be considered when swing trading.

Fortunately, the best brokers offer clients a trial or demo period so you can see decide whether services are worth paying for.

Bottom Line on Brokers With Most Clients

Brokers with the most clients build a stable account base over many years. The top brands respond to customer demands, introducing new products, such as cryptos, and providing access to the latest analysis tools and market insights. Leading brokers with the highest client numbers also offer promotional deals so keep your eye out when evaluating options.

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